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Vital Choice Seafood Delivery Review

Written By: Paul

Last Updated on December 24, 2021

According to the American Heart Association, people should consume about two servings of fish weekly for prime health benefits. Eating seafood such as sablefish, halibut, and fatty varieties can reduce inflammation and promote heart health. Unfortunately, finding quality seafood at your local grocery store isn't always easy.

Vital Choice Wild Seafood & Organics began in 2001 with the goal of delivering premium wild seafood from fisheries around the world. The company's values include catering to special diets, environmental stewardship, ethical stewardship, and not-farmed fish. If you love wild seafood, then Vital Choice might be the online shop for you.

Getting quality, sustainable seafood regularly is no easy task depending on where you live. That's why Vital Choice has a seafood subscription option in addition to tons of a la carte items such as fish, meat, supplements, and more. Read on to find out everything you need to know about Vital Choice seafood.

Vital Choice At A Glance

  • Best Match For: People looking for a large selection of sustainably caught seafood, organic foods, marine-sourced supplements, and more.
  • Commitment Level: One time purchase; Subscription
  • Availability: All 50 states
  • Value: $129-$199/month for subscriptions; Free shipping to the continental US on orders over $99
  • Type: Frozen fish, meat, and seafood, canned fish, organic foods, and dietary supplements

How Vital Choice Works

Vital Choice is a straightforward online shop with tons of options. All you need to do is browse the selection of fish and seafood, add items to your cart, and check out. The shop categorizes its products into:

  • Marine supplements
  • Organic food & seasoning
  • Cook's tools
  • Samplers & gift cards
  • Premium proteins
  • Canned and pouched
  • Subscription box
  • Shellfish
  • Wild fish

You'll find options such as wild salmon, halibut, tuna, cod, mahi-mahi, salmon burgers, and other selections in the wild fish section. The shellfish section includes calamari, lobster, crab, wild shrimp, clams, oysters, mussels, and scallops. As you can see, Vital Choice has almost any sea creature you would want to eat. You do not have to create an account to place an order. If you do, you can unlock rewards points and other perks.

The subscription service is called Vital Box. With Vital Box, you won't have to worry about placing an order every time you want your weekly dose of seafood. The subscription boxes ship on the second week of every month, and you can skip or cancel the subscription at any time. Vital Choice will not automatically send you boxes until you confirm each month. There are three types of subscription boxes: the wild salmon box, the wild fish box, and the wild seafood box.

The Vital Choice site also sells different supplements such as omega-3s and vitamin D3 and products for immunity support, heart health, and joint health. Their organic food and seasoning section has handy products you can use to elevate your meal. These things include kelp cubes, seaweed, chocolate, rubs, marinades, oils, and soups. Everything is all-natural with no preservatives.

More About Vital Choice Wild Seafood & Organics

With all of the seafood delivery services out there, you may wonder what's special about Vital Choice. For one, they are committed to improving their customers' health. They provide low-mercury, sustainably harvested fish, and all of the non-seafood products are nutrient-rich. If you want to learn more about nutrition, Vital Choice has easy-to-access online information about omega-3s and the benefits of seafood. You can even buy an at-home blood test kit on their website to test the levels of omega-3 and omega-6 fatty acids in your blood.

The service also makes an effort to care for the environment with their Vital Green Environmental Stewardship Program. These efforts include:

  • Having all employees work from home to reduce carbon emissions
  • Using environmentally-responsible packaging
  • Purchasing carbon offsets
  • Donating to environment protection programs such as Wild Fish Conservancy and Ocean Conservancy

So, Vital Choice services are a great match for people who prioritize health and the environment.
If you aren't sure about the best way to prepare seafood, you don't have to worry. The Vital Choice site's "Cook" section has lots of useful information about cooking whatever food you order. There are recipes, videos with skilled chefs, and seafood how-to videos.

Lastly, the company has a loyalty program for the recurring customer. When you register, you get points for every dollar you spend. Then, you can use those points towards future purchases. Members can also get points by liking the company on social media or referring friends.

What You Can Expect From Your Meal

Let's get into what you can expect when you sign up for a subscription. The subscription boxes, in detail, are as follows:

Wild Salmon Box

As the name suggests, this is the perfect selection for salmon-lovers. Each month, subscribers receive 10 to 14 servings of 2 to 3 products. There will always be a species of salmon paired with portions of salmon sausage and bacon, sockeye burgers, or lox. Though you can't alter the contents of the shipment, you can order more than one box per month.

Wild Fish Box

This box gives you 14 to 16 servings of 4 to 5 varieties. Subscribers get portions of tuna, white fish, and salmon from a list of over 12 different species. Each portion is recipe-ready, meaning you can cook it without worrying about cutting or prepping.

Wild Seafood Box

The last Vital box option gives you 18 to 22 servings of 6 to 7 varieties of seafood monthly. In addition to salmon, tuna, and white fish, you get a rotating selection of calamari, scallops, prawns, and shrimp. Keep in mind that this subscription contains shellfish.

Getting Your Delivery

After you pick a subscription box, you can select how many you want to receive each month and then checkout by creating an account. Making an account will require your contact and payment information. After that, just sit back and wait for your order to arrive at your door!

Your package will arrive in a 100% recyclable cardboard box with recycled denim insulation. Vital Choice uses denim because it maintains the temperature of your food while not harming the environment. Eventually, the company plans to offer mail-in denim recycling so that you can return these materials.

Sample Meals

We covered the contents of the subscription boxes, but what are the specifics? As we mentioned, Vital Choice offers premium cuts of quality wild sockeye salmon, king salmon, salmon roe, cod, sablefish, haddock, halibut, crab, lobster, and other seafood. If you want something pre-packaged, you may want to purchase canned mussels, mackerel, crab, tuna, anchovies, or sardines. When you click an item, you can see the customer rating and read customer reviews of the product before you buy it.

Want to purchase some meat for a surf and turf type meal? The online store has a few protein options, such as pasture-raised pork, grass-fed bison, and grass-fed beef. There's truly a way for everyone to get what they need, including making bulk purchases.

Finally, Vital Choice has sampler boxes for anyone who wants to try new things. Some of the options include:

  • Wild Salmon Sampler - includes wild Alaskan sockeye, silver, and king Vital Choice salmon.
  • A Flight of Fish - twelve Vital Choice products, each selection in a four or six-ounce portion size
  • Smoked Wild Sockeye Sampler - includes four types of smoked sockeye salmon for the perfect gift or appetizer.

There are also boxes of organic berries, seasonings, and canned shellfish. If you like to make soups or sauces, it's worth checking out their collection of organic bone broths, which have no salt added.


Vital Choice ships to any United States location, including Hawaii and Alaska. They also offer delivery of certain products to Canada and Australia. Live shellfish and frozen foods ship within 1 to 3 days, and non-perishables ship between 3 and 7 days. For live products, your order will only ship Tuesday, Wednesday, or Thursday.

If you have any problems with your order, the Vital Choice satisfaction guarantee states that the service provider will replace your item or issue a refund. It's also important to note that some orders qualify for free shipping.

Finally, your account page lets you manage your orders and deliveries. Once you log in, you can find tracking information, view your past orders, manage your subscription, and view saved products.


Is Vital Choice a good company?

Vital Choice has many positive customer reviews, and they've been in business for a long time. The seafood delivery business claims to value addressing health issues, sustainable fishing, and ethical product sourcing. They also only offer quality, wild-caught seafood. You can find information about their purity standards, sustainability policy, and nature organization partners on their website.

Is Wild Alaskan company legit?

Yes, Wild Alaskan is a certified seafood delivery service with positive customer reviews. They send sustainably sourced seafood from Alaska and the Pacific Northwest to members with their monthly subscription service. Each pack of seafood arrives frozen and vacuum-sealed to ensure quality.

Why is Vital Choice so expensive?

Vital Choice sells premium seafood and organics, which is why their price tag is a little higher. In addition, they focus on health, sustainability, and maintaining the highest possible standards.

Where is Vital Choice located?

Vital Choice is located in Bellingham, Washington.

Does vital choice ship to Canada?

Yes, Vital Choice ships non-perishable goods to Canada. To make an order, you need to call 866-482-5887.

Vital Choice Costs

The seafood prices are all over the place, but if you choose Vital Box subscription, you can expect to pay $129 for a Wild Salmon Box (10-14 servings), $169 for Wild Fish Box (14-16 servings), and $199 for Wild Seafood Box (18-22 servings). All orders over $99 receive free shipping in the continental US.

Pros & Cons

There are many benefits to using Vital Choice for your seafood delivery, which explains why the service has so many positive reviews. They prioritize healthy eating, have many useful services, and their products are all high-quality. Unfortunately, you can't control the size of your subscription box. However, there are endless one-time purchases that you can put together to make the service what you need. Plus, you can't beat a 100% satisfaction guarantee.


  • Large selection of all sorts of products
  • Commitment to healthy and sustainable food for every customer
  • Offers quality meats, seasonings, and broths
  • Has three choices of subscription boxes to cater to different needs


  • You cannot customize your subscription

Food For Thought

With a wide selection of quality goods, Vital Choice Wild Seafood & Organics is a top player in the seafood delivery market. They ship all over the US, have excellent customer service, and reward frequent customers. While similar brands might only have one or two popular seafood varieties, Vital Choice has it all. You can find king salmon, salmon burgers, shrimp, cod, poke, and much more.

The website also has health information and other resources to help you get the most out of your meals. When you create an account, you'll get access to their newsletter, which contains facts about the environment, healthy eating, and other relevant tips.

While we wish the subscription service had more options, we love the idea that you can get seafood right to your door without lifting a finger. Since you can't choose what comes in your box, it's perfect for the adventurous foodie who likes surprises.

Vital Choice Seafood is most compatible with people who want to feed the whole family with fresh, wild-caught seafood.

Vital Choice seafood subscriptions and delivery services

Vital Choice

  • Large selection of all sorts of products
  • Commitment to healthy and sustainable food for every customer
  • Offers quality meats, seasonings, and broths
  • Has three choices of subscription boxes to cater to different needs

Hi, I'm Paul. Welcome to my website! I, along with my cronies, are leveraging our years of working in the food industry to review meal and drink delivery services. We review. You eat happily ever after.

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