Being vegan has gone from a subculture to a commonly accepted lifestyle. We have vegan social media influencers to thank for a lot of that!
Vegan influencers use their social media platforms to share their voice and spread the message of veganism and the benefits of a vegan lifestyle and plant-based diet. By following these plant-based peeps, you can discover some new, exciting vegan recipes, learning more about how to adopt a plant-based diet and how it can change your life, and get guidance for all things plant-based living, fashion, and consumption. Oh, and get a good laugh while you're at it! (hint: check vegan influencer number 7)
Here, we've covered seven vegan influencers you might wanna keep your eyes on!
1. Ella Mills
Ella Mills is also known as Deliciously Ella. She started a food blog with the same name in 2012. Her plant-based journey started because of medical conditions affecting the workings of her central nervous system.
As medications didn't have the desired effect, Ella decided to turn to food as a way of getting better. Only problem: she didn't know how to cook.
Deliciously Ella started out as a project to make herself fall in love with cooking and prove that healthy foods don't have to be boring. After a while, she shared the blog with family and friends. A few years later, it had grown to over 130 million hits and has now hundreds and hundreds of vegan recipes!
Since then, Ella Mills has released five cookbooks, a recipe and yoga app, five lines of food products, a deli in London, and a podcast. Deliciously Ella has definitely left a mark and placed the plant-based lifestyle on the map of fine dining! With her preppy, British lifestyle, husband, kids, and dog, we (not so) secretly wish we were her.
2. James Aspey
Australian James Aspey is a full-time vegan activist. One of his famous actions was to stay silent for an entire year to raise awareness about those who don't have a voice. He broke the silence in an interview on Australian television – an interview that went viral and was watched by tens of millions of people worldwide!
James' journey towards veganism started as a cancer survivor. Upon healing, he began to work out to regain vitality and soon became a personal trainer, recommending people to eat meat and eggs to get their proteins. A comment from an Indian man about how eating animals was bad karma marked the starting point on a mindset shift. James started to explore vegetarian food, then turned into veganism. Surprised by the health benefits, he soon turned into spreading the advantages of a plant-based diet for people, animals, and the planet alike.
James Aspey has also cycled 5000 km across Australia to prove that vegans can be healthy and fit and raised $20,000 for charity by getting tattooed for 25 hours straight.
He has been featured in many prominent mainstream media outlets, given free speeches at countless schools, universities, and conferences. He has attended local activism events, slaughterhouse vigils, and street outreach events all over the globe. He transparently shares his life and campaigns online and has a huge, global following on Instagram and other channels.
His most famous speech, "This Speech Is Your Wake Up Call", has reached massive success with over 13 million views! With his enthusiasm and passion, James has inspired a new generation to change their lifestyle and eating habits to live in peace and harmony with all living beings.
3. Joshua Katcher
Joshua Katcher is the man behind The Discerning Brute, an ethical lifestyle platform. It has the philosophy that the handsomeness of an object should be matched by the handsomeness of how it's made. Joshua is a voice for sustainable fashion and describes himself as an "entrepreneur, author, educator and vegan cheesemonger".
After having launched The Discerning Brute in 2008, he founded the fashion brand Brave GentleMan two years later. The Discerning Brute features ethical and sustainable fashion brands – a place to shop for your next outfit with a clean conscience!
Joshua Katcher is a multi-passionate – in 2018, he expressed his love for plant-based cheese by cofounding RIND, a French-style, plant-based cheese company. In 2019, he launched the book Fashion Animals, the first book to explore how and why animals are exploited in the fashion industry. He was named one of the "Top 20 Most Influential Vegans of 2019" by Veg News Magazine. In 2020, he launched CIRCUMFAUNA, which is a platform driven by data and research to find a way around using animal products in fashion. We expect to see a lot more from this vegan trailblazer!
4. Andrea Hannemann
Andrea Hannemann is known as @earthyandy on Instagram. What started out as a food blog to inspire others to eat more plant-based or go all in with a vegan diet turned into an Instagram account with over 1.2 million followers! The goal of her platforms is to inspire and guide others toward better health.
And it's easy to get inspired – Andrea lives on Oahu, Hawaii, with her husband and their three kids. Dream yourself to the beaches of Hawaii and delicious dishes under the sunset, such as coconut and banana ice cream, creamy smoothies, and vegan Caesar salad.
This hasn't always been the case, though. Andrea came from a family that owned burger restaurants and turned to plant-based out of urgency. She suffered from several severe health problems during 16 years(!) – such as chronic stomach pains and digestive issues, celiac disease, fatigue, asthma, allergies, brain fog, leaky gut syndrome, IBS, mood swings, irregular menstrual cycles, candida overgrowth, hypothyroidism, and skin problems.
Jumping on a challenge of eating raw food until 4PM each day for 30 days was the turning point. Seeing her health and energy levels improve substantially, Andrea decided that a vegan lifestyle was the way to go!
Andrea recently released a cookbook, Plant Over Processed, with 75 easy-to-make, plant-based recipes. The cookbook contains a 30-day "plant over processed" challenge where you shift into healthier eating habits for yourself, the animals, and the Earth. Expect cookies, smoothies, and other delicious foods!
Followers love her back-to-the-basics yet luxurious beach lifestyle in the tropical forests of Oahu.
5. Lucy Watson
Lucy Watson got in the public eye after participating in the TV show "Made in Chelsea". You've probably heard about her little sister Emma Watson from the Harry Potter movies. Lucy is an animals rights activist who has released several award-winning cookbooks.
Lucy Watson has followed a vegan lifestyle since 2015. She's a PETA ambassador and animal rights campaigner. She's a restaurateur who owned former London restaurant "Tell Your Friends" together with her sister Tiffany – a restaurant that closed its doors in early 2020.
In September 2017, Lucy launched her first cookbook called Feed Me Vegan. It was awarded "Best Vegan Cookbook" by animal rights organization PETA in their 2017 Vegan Food Awards and soon became an Amazon bestseller. In 2018, her second book, Feed Me Vegan: For All Occasions was released. It features easy vegan recipes for everyday veganism – from a quick, weeknight pasta to a knock-out roast with all the trimmings.
Following the success of the cookbooks, Lucy launched her own "Feed Me Vegan" frozen food range in 2019, sold in selected supermarket chains. The brand features three yummy main meals and two delicious desserts.
As a part of her animals rights activism, Lucy has cofounded her own Community Interest Company, All Hearts, to help support animal welfare and environmental charities across the world.
6. Jasmine Briones
Jasmine Briones is a vegan food blogger. Together with her partner, Chris, she shares vegan recipes showing that plant-based cooking can be fun, easy, and absolutely delicious!
During her college years, Jasmine struggled with eating disorder and got obsessed with getting as fit as possible. She initially became interested in following a vegan diet for weight-loss reasons. Later on, when recovering, she got back to veganism – but as a way of gaining health rather than losing weight.
She started the blog Sweet Simple Vegan in 2013 and has since grown to be a vegan influencer active on Instagram and YouTube, with her YouTube channel having over 200,000 followers! Around the same time, she took up nutrition studies and now thrives as a recipe creator and food blogger.
The goal of Sweet Simple Vegan is – as the name suggests – to show that going vegan is simple and does not deprive you of the pleasure of eating delicious food every day. With their cute little dogs and positive vibes, it's easy to like Jasmine, Chris, and Sweet Simple Vegan!
7. Tabitha Brown
Tabitha Brown is an actress and social media vegan influencer. With over 3 million followers on Instagram and videos combining humor, veganism, and motivational speaking, her content has skyrocketed in popularity during 2020.
She became vegan after suffering severe health issues stopping her from continuing her work as an actress. Her daughter suggested to cut out animal products and adopt a vegan diet as a way to heal.
Being in financial troubles because of her sick leave, she started to work as an Uber driver in 2017. Early 2018, she posted a legendary video on her YouTube channel with a review of a vegan TTLA sandwich from the brand Wholefoods. The video went viral, and Tabitha ended up getting hired as a spokesperson for Wholefoods and gaining a massive following on social media!
Tabitha is also known as "America's Mom" and has a very calming, comforting energy. She runs a vegan cooking show together with her husband, Chance, on her Instagram profile. She often makes YouTube videos together with her daughter, Choyce, who has a huge Instagram following on her own and works as a model.
Her distinctive southern accent gives her a relatable, authentic feeling and encourages ordinary people to follow their dreams. Tabitha has shown us that it might be just a vegan sandwich away!
Wrapping It Up
Following a vegan lifestyle and diet can be much easier under the guidance, inspiration, and motivation of vegan influencers. Whether you wanna cut down on animal products or go full vegan, vegan influencers on Instagram can keep you on track, food bloggers give some inspiration for your meals, and activists fuelling your passion for living a life that does no harm to animals.
We hope that this influencer list can help you discover some brand new favorite foods, cookies, bloggers, and other influencer vegans as a part of your life! If you're not yet on influencer-level, check out our review of the top vegan meal services.