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September 15, 2020

The Perfect Match: Salma Hayek & Juice Generation

Known for her awe-inspiring roles and striking beauty, actress Salma Hayek is certainly a force to be reckoned with. So it’s no surprise that this powerhouse picked up the mantle to spread her beauty secrets to the everyday person who desires to look and feel their best.

In addition to her collaboration with drugstore giant, CVS, Hayek partnered with the Juice Generation CEO and founder Eric Helms to take Juice Generation to the next level.

Her decision to partner with Helms to expand the vision of Juice Generation happened when she saw how passionate Helms was about juicing.

Living on the West Coast, Hayek held the same type of passion for juicing because she saw how it made her feel. However, it was one of those special amenities that was readily available to those in a specific neighborhood or tax bracket.

She wanted to make sure juices were easily accessible to anyone who wanted them. Since she first moved to California in her twenties, she was able to reap the benefits of juicing, smoothie-making and healthy eating.

Over the past twenty years, Hayek developed her own personal garden, healthy recipes and elixirs that she uses for both bodily consumption and application to her skin.

After meeting Helms, they organically developed a process over the years. They continued to create, experiment with options and grow the business into what it is today. Since Hayek is so passionate about using fresh, organic produce, they collaborated to create a line that is completely free of toxins and unhealthy preservatives.

From a financial perspective, Juice Generation’s success continues to skyrocket with over $35 million in sales each year and many locations around the country.

More people are catching on to the trend of using organic foods and ingredients within skin care by using Blend It Yourself as well as Cooler Cleanse. There’s also the convenience factor. You can order Cooler Cleanse and Blend It Yourself to get the services delivered straight to your front door step.

Juice Generation is such an incredible business model because it makes nutrition look cool and trendy.

One of the main reasons why so many people love to visit a coffee shop is because of the ambiance. It’s not just about the coffee tasting good.

Most coffeehouses understand the power of creating an ambiance with great music, good lighting and comfortable seating. Juice Generation provides a wide array of juices for energy, nutrition or illness.

If you’re looking to boost your immune system, you can enjoy a drink like The Defender or The Cure. You can even enjoy a shot of wheatgrass that’s called Wheatgrass RX.

If you’re in the mood for something more substantial, enjoy a rich smoothie or a delicious acai smoothie bowl. There’s also an array of salads, pre-packaged snacks. You can even enjoy a nutritious option from the in-house bakery.

Ironically enough, this isn’t Hayek’s first time within the juicing industry. She launched Cooler Cleanse in 2008. You can find a link to Cooler Cleanse on the Juice Generation’s company website.

When Hayek partnered with Helms to create Cooler Cleanse, they desired to make healthy juices easy to access. Currently, the Cooler Cleanse line includes four different options.

The first option is called Juice for a Day. When you order this option, you’ll receive six juices in the mail.

You’re supposed to drink all six of these drinks within one day. Combined, you’ll consume a total of 1,200 calories. This is an excellent one-day option to reset your body gently without feeling hungry. Once you replace your meals with this option for a day, you’ll get a mini-cleanse.

The second option is the three-day cleanse.

The third option is the five-day cleanse. If you’ve just come home from a vacation where you consumed tons of sugar, salt and unhealthy food, give your body a reset with one of these options.

They’ll definitely require discipline, but the benefits are worth the effort. You’ll receive a total of six juice bottles for each day of the fast. The goal is to drink in a specific order over the next three days or five days.

If you already know that you’d love the way these juices will help your body, it’s great to consider a membership within the Cooler Club.

There are options that allow you to customize the times and frequencies of your juice deliveries throughout the course of one year. Starting small with a one-day cleanse is a great idea. It’s also a lot easier to build upon this option in the long run.

Hayek admits that she loves to eat great food, though perhaps not great-for-you foods if consumed frequently.

That’s why she needs a system like a juice cleanse to help her reset her body for optimal health.

She has credited juicing as one of her beauty secrets because it allows her to clear her body and her mind.

When she’s having a tough day and feels tempted to eat from a space of stress and angst, reaching for a juice is more productive and helps her to be cognizant of what she’s putting in her body. It’s a lot easier for her to remain focused on her health goals when she reaches for a convenient bottle of juice instead of a bag of chips.

With systems like Cooler Cleanse and companies like Juice Generation, Hayek and Helms are making juice accessible to the masses. With features in publications like Allure, Us Weekly and CNBC, the news of these amazing businesses will only continue to take the world by storm.


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