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Nom Nom Now Review: Here’s What We Learned

Written By: Paul

Last Updated on December 23, 2021

More and more people are realizing that proper nutrition is just as important for pets’ health as it is for ours. That’s why many pet owners are searching for healthier alternatives instead of canned foods and kibble that are often made with highly-processed ingredients.

Nom Nom Now is a pet food company cooking high-quality meals with real ingredients for your dogs and cats. These meals are formulated by Dr. Justin Shmalberg, DVM, to ensure the perfect nutrient balance that will help your pet thrive.

Read our Nom Nom Now review to find out how this dog food delivery service works and what makes it different from the stuff you buy at your local pet store.

Nom Nom Now At A Glance

  • Best Match For: Pet owners looking to feed their furry friends some human-grade fresh food formulated by a veterinary dietitian.
  • Commitment Level: Subscription
  • Availability: The contiguous US (No Alaska or Hawaii)
  • Value: Prices start at $27/week and depend on your pet's breed, age, activity level, and weight
  • Type: Fresh human-grade pet food and high-protein treats

How Does NomNomNow Work?

Nom Nom is so much more than a simple pet food brand. The company understands how essential healthy food is for our four-legged friends, but they offer more than nutrition.

From informative blog posts that should help all owners learn more about their cats and dogs to the Adoption Program that connects animals to their new forever home, Nom Nom does it all. And on top of that, they sell some of the best quality cat and dog food, tasty treats, and supplements that support your furry friend’s health.

Nom Nom’s complete holistic approach to overall pet health is led by Dr. Justin Shmalberg and microbiologist Dr. Ryan Honaker, and an in-house team of PhDs. They design all cat and dog food formulations and also initiate research between nutrition and animal health.

We’ll talk more about it in a bit, but for now, let’s review what Nom Nom service is all about.

When you decide to get started with NomNom, you’ll get a questionnaire about your pet. There you’ll select whether you have a dog or a cat, their breed, age, weight, body type, weight goal, activity level, dietary restrictions, eating preferences, and more. You can also do this for multiple pets and even get a discount for multi-pet orders.

Once Nom Nom receives all the information about your pets, they adjust their recipes and portion sizes to perfectly fit their needs. All meals come pre-portioned, and all you have to do is serve your cat or dog some fresh food, and they'll gobble it up right away.

You can choose delivery frequency so that you never run out of fresh food. You can have Nom Nom meals delivered every week, every two weeks, or every four weeks.

And best of all, you can easily edit all of this information online, skip a delivery, or cancel your subscription at any time.

NomNomNow has a Money Back Guarantee if you are not satisfied with their products. However, you need to let your pets eat fresh food for at least 30 days, and if you don’t see a difference, you can receive a full refund.

Nom Nom subscription has several benefits, including a personalized meal plan, early access to new recipes, supplements, treats, and other products, and occasional surprises with your regular orders. However, if you don’t want to go for a subscription, you can choose a one-time delivery of their Variety Packs.

With a Variety Pack, you get a mix of different pet meals to get a glimpse of what the service looks like. However, the downside is that they are standardized and not explicitly tailored to your pet's needs.

NomNomNow often has different promotions, and at the moment, new customers get 20% off their first order.
Now let’s get back to that cool sciency thing that Nom Nom is doing.

Microbiome Analysis

The microbiome is a word that describes different microorganisms living in your gut. All gastrointestinal systems are populated with different bacteria strains, and many are essential for their host normal functioning.

In fact, more and more studies connect gut health to various health conditions and overall well-being.

So, what does that have to do with NomNomNow?

Well, the company offers a Microbiome Test Kit delivered to you with detailed instructions on how to get a stool sample from your pet.

After sending it back to the company, you get an in-depth analysis with a full report on your dog's health. It can uncover the causes of some underlying health issues, mood swings, behavioral changes, and weight fluctuations. 

Besides the full assessment and analysis, you’ll also receive recommendations on your pet’s nutrition, lifestyle changes, or potential supplement use.

And in return, the company uses this information for valuable research on links between gut health and many conditions in cats and dogs, as well as new food formulations.

What You Can Expect From Nom Nom Cat and Dog Food

Nom Nom pet food is made with fresh ingredients that are safe for human consumption. Everything adheres to AAFCO standards, and the food is prepared in human-grade kitchens.

It’s cool that the company really wants to oversee every little part of the production, from the recipe creation and research to the whole manufacturing process, ensuring that you only get the best quality products.

The produce and meat all come from trusted US farms, and the company tries to buy the most sustainable options and reduce waste as much as possible. Every high-quality ingredient is cooked separately on low heat to avoid losing nutritional properties, and then they are mixed into delicious (as told by our pets) cat and dog meals.

Dr. Shmalberg has developed a unique algorithm that takes the information about your pet into account and calculates how many calories it should eat and the macronutrient content of those calories.

That way, you always get perfectly portioned meals delivered to your door, and all you have to do is serve them to your four-legged friend.

When you set the ideal weight goal, Nom Nom meals are specifically tailored to hit them in an appropriate amount of time, which will also allow your pet to experience full health benefits.

Some of the benefits of continuous Nom Nom fresh food use as reported by other pet-owners include:

  • Week 1 – You’ll notice your pets are more excited around mealtimes, and they also have more energy.
  • Week 2 – Their bowel movements begin to improve, and they lose some of that specific breath smell.
  • Week 4 – The change is now visible on their coats as the fur becomes softer and shinier. There is also less shedding.
  • Month 3 – You’ll see a significant weight loss, and they may even hit the target goal at this point. Your pets will have more energy.
  • Month 9 – Your pet should be healthy and happy all-around.

You don’t have to worry about your food sitting on the shelf for months, as Nom Nom delivers everything within days from cooking. That way, they ensure you are getting the freshest high-quality meals that will make your furry best friend happy.

Sample Meals Review

Nom Nom is all about good fresh food with no added preservatives or fillers. When looking at their pet meals, you can see exactly what goes in, and their pet food actually looks like food. Here is a glimpse of what you can expect.

Nom Nom Dog Food

  • Tasty Turkey Fare – Ground turkey, brown rice, eggs, carrots, spinach, and fish oil
  • Pork Potluck – Ground pork, russet potatoes, mushrooms, green beans, yellow squash, kale, and fish oil
  • Chicken Chow Wow – Diced chicken, sweet potatoes, spinach, yellow squash, and fish oil
  • Heartland Beef Mash – Ground beef, eggs, russet potatoes, peas, carrots, and fish oil

Nom Nom Cat Food

  • Chicken Cuisine – Chicken thigh, chicken breast, chicken liver, carrots, and spinach

Treats and Supplements

  • Treats – Beef and chicken jerky
  • Supplements - Full Spectrum Probiotics for Dogs, GI Targeted Probiotics for Dogs, Full Spectrum Probiotics for Cats, and Joint and Mobility Support for Dogs

Delivery Review

NomNomNow offers free shipping across the 48 contiguous United States.

You can choose a delivery frequency that works well for you, and the options include every week, every two weeks, or every four weeks.

The food ships within days from cooking, so you can always expect to receive fresh pet meals.

Everything is safely stored in insulated containers, packed in a box with gel ice packs, to ensure proper refrigeration during transit.

You should store your Nom Nom food in the fridge or freezer, depending on when you want to use it.

Frozen meals can last up to 6 months.


How expensive is NomNomNow?

Nom Nom meal pricing depends on many factors, including breed, size, age, activity level, diet preferences, and other. When the company calculates your pup or cat nutrition needs, they send you a custom price that covers their full diet plan.

Keep in mind that bigger animals eat more, which will reflect the price. Nom Nom currently offers 20% off on your first order, and they also have a discount if you are ordering for multiple pets.

Is NomNomNow good for dogs?

Yes, NomNomNow is great for dogs. Their fresh dog food can have many health benefits, including smaller stools, regular bowel movement, shinier coat, more energy, less shedding, and improved overall well-being, according to many NomNomNow reviews. 

Is NomNomNow raw?

No, all ingredients are cooked individually on low heat and then combined into perfectly balanced meals. This cooking process ensures that all nutrients stay inside, which leads to a healthier diet.

Is NomNomNow legit?

Yes, NomNomNow is 100% legit. They offer pet food formulated by a vet nutritionist to revolutionize your pet’s diet. All ingredients are fresh, and the recipes are created to let your furry friend thrive.

How much does NomNomNow cost?

The price depends on your pet's age, breed, activity, and other factors. It starts at $27 per week.

Is nom nom human grade?

Yes, NomNomNow uses human-grade ingredients, which means your pet is eating only the best quality food.

Who owns NomNomNow?

NomNomNow was founded in 2014 by Nate Phillips, Zach Phillips, Alex Jarrell, and Wenzhe Gao. Today, the team has many more members, but Nate Phillips remains the CEO.

Has nom nom dog food been recalled?

No, NomNomNow dog food hasn’t been recalled.

What are the ingredients of Nom Nom dog food?

Nom Nom dog food is made with meat, veggies, eggs, mushrooms, brown rice, fish oil, and a vitamin mix. It’s everything your four-legged best friend needs to thrive.

Nom Nom Now Costs

There are several factors determining the cost of your weekly subscription, including your pet’s age, breed, activity level, weight, and other needs. The plans start at $27 per week.

Food for Thought

Your four-legged friends deserve a diet that will make them thrive. Unfortunately, due to highly processed ingredients, many canned foods and kibble are not ideal. If you are looking for a healthier alternative, Nom Nom is an excellent choice.

Nom Nom pet food is made with fresh ingredients rich in nutrients. They are sourced sustainably and then cooked individually on low heat to ensure maximum nutrient preservation. The ingredients are then mixed, following recipes developed by a board-certified vet nutritionist and a team of in-house PhDs.

All portions and recipes are tailored to meet the needs of your pet. That’s why it is essential to fill out the questionnaire when signing up as accurately as you can.

Everything goes into the equation, from age, breed, weight, activity level, to any diet preferences and restrictions. That way, Nom Nom can offer you the best dietary solutions for long term health benefits.

One of the biggest advantages of Nom Nom is that they are not another soulless pet food company looking to sell their products. They take a holistic approach to your pet’s health, and they really want to help you make their life as good as possible.

That’s why you can always contact the customer support with any questions, and they’ll try to work out a way to help you and your furry friend.

With healthy food, proactive customer support, flexible service, informative blog content, and free delivery, we have to say that Nom Nom is an excellent option for all pet owners looking to improve every aspect of their dog’s or cat’s life.

Nom Nom Now's Food Delivery Service for your pets


  • Recipes developed by a board-certified vet nutritionist
  • Highest-quality fresh ingredients
  • Strong support on your pet's journey to better health
  • Free shipping

Hi, I'm Paul. Welcome to my website! I, along with my cronies, are leveraging our years of working in the food industry to review meal and drink delivery services. We review. You eat happily ever after.

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