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August 17, 2020

What are the Best Wine Clubs and Subscriptions? Reviews & Buyer’s Guide

Who doesn’t love wine? Who wouldn’t enjoy wine delivery?

You may have already heard of Wine of the Month Club. Much like these wine clubs, wine subscription boxes offer subscribers the opportunity to try a variety of wines in monthly deliveries. Wine subscription services are excellent vehicles for trying all kinds of wine curated precisely to your taste. They help subscribers find their next favorite bottle of wine.

Not all wines are created equally, and expensive wine doesn’t always mean it tastes better. Shopping for great wine can feel like a guessing game; wine clubs do the hard work for you. Spurred to soaring notoriety by popular meal kits like Blue Apron, wine delivery is an awesome way to experience new wines from the comfort of your own home. You may have heard of a few of these services, such as Bright Cellars.

Most companies will ask their subscribers to complete a simple quiz based on their preferences before they receive their first wine box. From there, you may choose a plan. Some wine subscriptions deliver every month, whereas others deliver every three months.

Below you’ll find the nine best wine subscription services

Our Top Wine Clubs

1 - Winc (Editor's Choice)

Best match forthose who want to explore many options.

You’ve probably already heard of Winc, formerly known as Club W. Maybe you have seen the influx of Instagram ads praising the brand. Winc is an ultra-user-friendly wine subscription service tailored explicitly to subscriber’s preferences.

Winc asks subscribers to complete a 6-question Palette Profile.

This simple quiz asks straightforward questions regarding subscribers’ affinity for coffee, salt, citrus, mushrooms, and berries, as well as how adventurous they are and willing to try new wines.

Subscribers will receive a once per month delivery of four bottles or more with no additional shipping fees. Subscribers can choose to receive any ratio of red and white wines that they desire. They can choose to try four bottles of white wines and zero red wines, or three white and one red, or they can split it down the middle and try two of each.

Boasting numerous varieties of red, white, cider, rosé, sparkling, and even vegan wines, Winc will tailor wine recommendations to the results of your Palette Profile. The Winc club sources its wines from a robust network of independent winemakers and growers from around the world.

After subscribers receive their first box, they can rate their wines and hone Winc’s recommendations even further. Subscribers can skip a month at any time, and Winc encourages subscribers to order at their own pace with no pressure.


  • Subscribers can order four or more full-size bottles
  • The Palette Profile and rating system offers personalized recommendations
  • Bottles are affordable and beginner-friendly


  • Winc’s branding leans towards a younger audience

2 - Martha Stewart Wine Co.

Best match for: those who like to host dinner parties.

The Martha Stewart Wine Co. is exactly what it sounds like! It’s a wine club curated by Martha Stewart with recommendations of all her favorites in red, white, rosé, sparkling, and dessert wines.

Subscribers can choose to join the half case wine club (six bottles of wine delivered every six weeks) or the case wine club (12 bottles delivered every eight weeks.)

Every new subscriber receives the same first box. Per

Martha Stewart, this curated collection is the best introduction to the wine club’s comprehensive offerings. In addition to their wine club deliveries, members of the Martha Stewart Wine Co. can order curated wine packs and add individual bottles to their orders.

One of the biggest perks of Martha Stewart Wine Co. is the access to Martha’s best tips for serving, pairing, and entertaining with her favorite wines. Martha Stewart Wine Co. also encourages subscribers to consider giving the gift of membership to loved ones celebrating milestones, holidays, weddings, and birthdays.


  • Subscribers have access to exclusive hosting, entertaining, and wine pairing tips from Martha Stewart
  • There is flexibility in ordering a full case or a half case
  • Martha Stewart Wine Co. offers curated boxes and wine packs


  • Most of Martha Stewart Wine Co.’s offerings are on the higher-end

3 - Naked Wines

Best match for: those looking for the best deals.

It’s likely that you, or someone you know, have received a voucher to Naked Wines before. For those unfamiliar, Naked Wines is a decades-old online wine club offering a selection of handmade wines at affordable price points. A product of mutually beneficial relationships with artisan winemakers and growers, Naked Wines keeps their prices affordable by cutting out the middleman.

Naked Wines refers to their subscribers as investors and gives them exclusive Angel status. Angels save up to 60% and receive free samples of wine in all their orders.

Subscribers can build a Naked Me profile where they can rate wines and keep track of their preferences. Like Laithwaite’s Wine, Naked Wines has incredible customer service and a 100% satisfaction guarantee. If you don’t love a wine you’ve received in your Naked Wines order, the wine club will issue full refunds without any explanation or additional fuss.

Like many online wine clubs, Naked Wines has curated selections available in half cases and full cases. Angels can choose from all red cases, all-white cases, and mixed varieties, or they can choose to build their own case from the best individually priced bottles.

Read our full Naked Wines review


  • Excellent return policy
  • Most wines are up to 60% less expensive than retail


  • Subscribers are charged every month without receiving wine every month

4 -

Best match for: people who want to browse extensive wine lists. is as easy as it gets. With its recognizable name, affordable price point, and incredible variety, is quite possibly the most comprehensive online wine store on this list.’s robust selection features the best in California wine and plenty of other varietals from around the world.’s detailed website sorts the site’s fan-favorite wines into easy-to-understand wine roundups, listing the best in Women Winemakers, Customer Favorite Wines, Green/Sustainable Wines, Wine of the Month, and more.’s easy to navigate interface allows wine drinkers to sort available inventory by varietal, region, rating, and price. The site also offers a user-friendly smartphone app for added convenience. As such, there is sure to be a great wine for everyone on

All customers have access to a Virtual Wine expert and Find Your Wine Style quiz. Through the instant messaging portal, a Wine Expert will guide you to the best wines for your palette, so no purchase is ever made in vain. sells both individual bottles and curated tasting sets. Unlike the other clubs on this list, is not explicitly a wine club, but it offers all the perks of a wine club without any of the extra costs or commitment.


  • com is well organized with curated lists
  • The service has an instant messaging portal with wine experts
  • Features a user-friendly app for easy ordering


  • com is not an automated subscription service

5 - Vine Box

Best match for: those who want wines by the glass.

If you’ve seen the Instagram ads for Winc, you’ve probably also seen the ads for Vine Box. Another fan-favorite, Vine Box, delivers its subscribers exclusive wines every quarter. Every three months, subscribers will receive a flight featuring nine of the best wines of the season. Vine Box sets itself apart from all other wine clubs on this list by packaging its own bottles.

Unlike other wine subscription services that send subscribers wines by the bottle, Vine Box conveniently packages their wines by the glass to give subscribers access to an increased variety of wines in each delivery. All wines are shipped for free, and every quarter, subscribers accrue credits redeemable for a full-size bottle when you find your favorite.

Vine Box is a wine-tasting in a box. The packaging is luxurious, and the experience is unlike most others. However, like Martha Stewart Wine Co., Vine Box is available for gift subscriptions in durations of 6 and 12 months.


  • Vine Box provides the experience of a wine tasting at home
  • It ships for free and each box earns credits toward a full-size bottle
  • Wines by the glass are perfect for the moderate drinker


  • If you love one of the wines, you have to wait for a full-size bottle

6 - Laithwaite’s Wine

Best match for: those who prefer classic wines.

Laithwaite’s Wine is one of the oldest wine clubs around. Founded in 1969, Laithwaite’s Wine began before the internet and with only five wines. Fast forward 45 years later, and Laithwaite’s Wine services over 700,000 subscribers all over the world.

Hand-selected by Laithwaite’s in-house sommeliers, Laithewaite’s Wine subscribers are privy to an exclusive selection of the best small-batch wines from California, France, Italy, Spain, and more.

Laithwaite’s offers robust choices in red wine, white wine, rosé, champagne, sparkling, and dessert wines. Laithewaite’s also offers a revolving selection of fine and rare wine and curated collections.

Wine club members can choose from special collections of Laithewaite’s favorite six bottles with three bonus bottles or choose to receive a dozen expertly curated wines every three months. Laithewaite’s Wine believes wine clubs should be flexible. As such, it’s easy to skip a month or cancel your subscription at any time.

Laithwaite’s Wine shines in its satisfaction and customer service guarantees. If, for any reason, you do not enjoy a bottle of wine you’ve received in your monthly wine box, Laithewaite’s Wine will issue refunds with no questions asked.


  • With Laithwaite’s Wine, it is easy to pause your subscription at any time
  • They have a tremendous variety
  • Laithewaite’s has excellent customer service


  • The website is dated and difficult to navigate

7 - Virgin Wines

Best match for: people seeking a different kind of wine club.

Like all of the Virgin properties, Virgin Wines is the brainchild of Richard Branson. Based in the UK, Virgin Wines offers a robust selection of reds and whites for next day delivery anywhere in the UK.

Proudly distributing over 80 million bottles of wine, Virgin Wines is available for both one-time orders and monthly wine clubs.

Virgin Wines offers three types of wine club subscriptions. The Discovery Club is a quarterly delivery of 12 bottles specially chosen by Virgin Wines’ expert wine buyer. If the wine does not satisfy, subscribers can suspend or cancel their subscription at any time.

The WineBank is a flexible savings account for wine drinkers. For every £5, Virgin Wines will add £1 to your WineBank. WineBank members earn access to exclusive wines and receive free shipping on every order.

Pay-As-You-Go is Virgin Wines’ non-committal introduction where you can build a case from Virgin Wines’ selection of 500 wines without any additional costs or subscription.

Virgin Wines also offers the free service of their in-house wine advisors. Wine advisors will work with all Virgin Wines customers to find the best wines for their palette and give them a solid introduction to wine societies.


  • Virgin Wines offers three types of wine subscriptions
  • Wine is typically delivered next day
  • All Virgin Wines buyers have access to a free wine expert


  • Virgin Wines does not offer a wine club every month

8 - Wine Library

Best match for: people who want to get the wine tasting experience at home.

Wine Library’s wine subscription box is GaryVee’s monthly wine club. Offering subscriptions of one, two, three, or four bottles of wine through convenient once per month deliveries, GaryVee prides himself on tracking down the best hard-to-find wines and sharing them with his wine club for 50% less than retail price.

Unlike other wine clubs on this list, all of GaryVee’s monthly wine deliveries come complete with a wine tasting video from Gary. The video will walk each subscriber through the wines in their order and give the experience of a professional quality tasting at home. All of GaryVee’s wine club members receive free shipping on their orders, even those that only order one bottle.

For Wine Library customers who order more than once a month or are not ready to commit to monthly wine subscription, Wine Library offers 1-year subscriptions to Library Pass for free shipping on all orders. Over 90% of Wine Library’s impressive catalog is available for Library Pass shipping.


  • Subscribers receive a tasting video from Gary with every order
  • Subscribers save up to 50% on retail for rare and hard-to-find wines
  • Wine Library allows subscribers to receive up to four bottles in their order


  • Wine Library does not offer cases as part of their subscription

9 -

Best match for: those who give bottles as gifts.

Rather than deliver a wine of the month or invite members to subscribe to a once a month club, offers personalized deliveries for all occasions. With curated baskets for sending care packages, get well messages, wishing a happy Mother’s Day and more, selects only the best wine for their baskets. They even include the world-famous Dom Perignon.

More than 100 of’s baskets ship free and focus strongly on a theme, occasion, or region. Baskets can contain one bottle of wine with a selection of tasty gourmet treats or offer a choice of four bottles specific to a region.

Like many options on this list, customers must be 21 years or older to place an order from Baskets from make excellent contact-free gifts for loved ones celebrating milestones miles away or the perfect gift-to-self for a long weekend at home.


  • com offers a variety of fan-favorite wines
  • Free personalized delivery for all occasions
  • The service also offers gourmet confections


  • com is not an automated subscription service

10 - Wine Insiders

Best match for: those looking to always keep their shelf stocked. 

Wine Insiders is a direct to consumer online wine shop.

They have three wine curators whom have over 50 years of combined experience between them. Wine Insider’s oenophiles review each and every wine and only 3% of wines sampled are accepted.

The number of shipments vary depending on the type of club experience you are enrolled in. Most of their clubs include a bonus winter and a bonus summer shipment.

11 - The California Wine Club

Best match for: those looking to give business gifts.

Each month, The California Wine Club features a different winery and hand-selects two of their best wines for their wine club members.

These wines along with Uncorked®, their guide to the wines, are then shipped to wine club members all across the country. You can choose to subscribe as a wine club member for yourself, or you may send a wine club gift subscription to someone else.

There are no wine club membership fees, you just pay as you go and can cancel with The California Wine Club at any time.

12 - Cellars Wine Club

Best match for: those looking to give fun gifts.

Each shipment contains standard-size 750ml wine bottles (the number depends on the club you select) and Cellars Wine Club’s monthly newsletter, Cellar Notes, which describes the wines, regions, and other wine-related information.

No pricing or billing information is ever included in their shipments, making them ideal for gift-giving.

Unlike other wine clubs, there are no monthly minimums.

Each month’s wine clubs are curated by their house tasters, curating a unique wine selection delivered to your door.

How do wine club subscriptions typically work?

Like many modern-day subscription services, wine clubs operate primarily by auto-billing subscribers and curating selections to seasonal, regional, thematic, or personalized preferences. While some wine subscription companies, like Martha Stewart Wine Co., send every subscriber the same initial curated collection, many monthly clubs base their selections off of a palette quiz.

For subscription services that don’t explicitly offer a palette quiz, once-per-month clubs often allow subscribers to rate the wines they’ve received to get a pulse for the consumer’s preferences. Companies like Vine Box and Wine Library offer customers the opportunity to use their boxes for wine tastings at home. Some of the best wine subscription boxes simply ask subscribers to select six bottles of wine that interest them and provide a 100% satisfaction guarantee to eliminate any risks.

Satisfaction guarantees allow consumers to try any wine that piques their interest and not have to worry about it being a waste of money. Most of the companies on this list are so confident in their curated catalogs that they will offer refunds to anyone who isn’t 100% in love with their chosen bottle.

Wine subscriptions allow novice and intermediate wine drinkers a fuss-free path to discovering the best wine for their unique palette.

What do you get from subscribing to a wine club versus shopping at your local wine shop?

While your local wine shop may have many fantastic options specific to your region, it’s difficult to compare the inventory of a small shop to a comprehensive online catalog. Clubs offer wine drinkers an effortless path to trying the newest, most hard-to-find, and hand-selected varietals on the market.

If you’re a casual wine drinker, wine subscription services offer a way to build up your inventory, find out what you like and stay on top of the current trends. If you’re a lifelong lover of wine or you’re routinely making trips to your wine shop, clubs offer a constant supply of curated wines of your finely honed palette without an extra trip to the store.

Wine subscriptions also bring down the cost per bottle. Some wine clubs offer subscribers a flat rate per box while others charge by the bottle. Either way, subscribers save on retail prices. In some cases, wines club membership offers members three bottles for the price of one at their local wine shop.

Though your local wine shop attendant is likely a wealth of knowledge, wine subscription boxes offer members access to virtual experts and insiders. Online retailers also provide the convenience of expertise and delivery without needing to go further than your front door.


What is the best wine club to join?

Determining the best wine club to join is specific to your budget and delivery needs. Winc and Vine Box are among the most affordable, diverse, and trend-forward, while offers the largest inventory and ease of navigating it. Martha Stewart Wine Co. has the added benefit of Martha Stewart’s exclusive hosting tips and wine-pairing expertise.

Are wine clubs worth it?

If you are a regular wine drinker or you spend over $100 on alcohol each month, wine clubs are a great vehicle to finding your next favorite wine. Subscriptions also make for excellent gifts to loved ones, friends, and relatives. If you are only curious about wine, the price tag and commitment of subscription services might outweigh the convenience of popping into your local store for a recommendation.

How much do wine clubs cost?

While some of the options on this list are known for selling curated sets for hundreds of dollars, the cost of wine clubs is extremely varied. Winc costs as little as $13 per bottle and makes a great introduction to the big world of wines.

Ready to get started?

The world of wine is vast and full of mystery. It can be hard to navigate if you haven’t spent your whole life becoming an expert. Wine subscription services offer subscribers an effortless way to try new things, discover new favorites, and give the gift of wine to loved ones for any occasion.

While there are tons of wine delivery services to choose from, their costs, inventory, and branding vary tremendously. Companies like Winc and Vine Box offer an attractive, affordable, and easy-to-use service.

If you’ve taken the plunge and tried Blue Apron, smoothie deliverydog food delivery, and more, wine subscription is the next step to streamlining your life.


Our #1 Recommendation

  • Subscribers can order four or more full-size bottles
  • The Palette Profile and rating system offers personalized recommendations
  • Bottles are affordable and beginner-friendly

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